Euro Company | Dutch Retail Inspiration Tour
June 1, 2022

Welcome to the Netherlands! A country which is small in size, but big in diversity. Our multicultural society and contrasts in population density, ask for a specific retail approach. Unlike larger neighbouring countries, we are not accustomed to huge hypermarkets. The stores are relatively small, however product ranges are not! The Dutch greatly prefer convenience, especially in fresh food and ready-to-eat meals. And the Dutch are nuts about nuts. During your stay in Holland we offer you a diverse program and many insights in the Dutch retail market.

Have a great time!

The evening before the tour you meet our retail expert and tour guide for this trip, Mr. Gerrit Grievink. He shares his knowledge and gives you inside information about the Dutch foodretail. The next day you visit the following inspirational retail concepts and formulas:

Hoogvliet ensures that your family eats healthy, varied and above all tasty every day, for the lowest price. The retailformula is a supermarket chain with 71 stores in regions Noord-Holland, Zuid-Holland, Utrecht and Gelderland. The distribution and service center and the central butcher’s shop are located in Bleiswijk. In the Hoogvliet bakery in Bleiswijk, fresh, traditional bread is baked several times a day for all branches. The organization has more than 6,000 employees. As a family business, they see what families need. That is why they have kept the promise for years to make the groceries for your family as good and as cheap as possible

Albert Heijn Extra Large, or in short: AH XL. It is the largest store concept within the Albert Heijn retailformula and a source of inspiration for great food and drinks. Large in retailsurface and large in numbers, with more than 30 XL-stores and counting. Besides the XL concept Albert Heijn has 2 more concepts: AH Supermarket and AH To Go. They have a market share just over 35%, more than 1100 stores and over 50 pick-up points in total. Albert Heijn is an Ahold Delhaize brand. Ahold Delhaize is one of the world’s largest food retail groups and market leader in supermarkets, e-commerce and a company at the forefront of sustainable retailing.

Also on the program:

Sligro wants people to enjoy tasty, good and honest food. Great in enjoyment. They do their best for that every day. Sligro consists of 50 regional cash-and-carry wholesalers, 8 delivery wholesalers and 2 strong franchise formulas. With a competitively priced range of more than 75,000 items, and their help with advice, training and their inspiring events, they are a real partner for the food professional. Sligro aims to help you as a food professional and to excel in what you do.

Good food, that is what they love at PLUS. With more than 550 supermarkets, PLUS is at the front of developments around good food. 400 of these are run by independent entrepreneurs, about 150 stores are branches. Providing good food, taking care off the neighborhood and each other. The PLUS formula regularly wins prizes. In 2021, PLUS came out on top in the GfK Summer Report as the best national supermarket in the Netherlands. They have also received the title of Most Responsible Supermarket 7 times. For example, they switched to exclusively organic products for private label dairy and in 2021 PLUS paid the highest Fairtrade premium of all supermarkets in the Netherlands . PLUS has also been proclaimed Best Wine Supermarket for many years. And the unique online proposition has been awarded the prize for Best Webshop Supermarket.

What comes up close is fresh and tasty. And “fresh market” Landmarkt has the tastiest fresh food in Amsterdam. This 1.500 m2 store combines large scale fresh presentations with a sober dry groceries department. Fresh is presented in separate shop-in-shops, inspired by the covered markets in Southern Europe. The products are directly sourced from the local farmer, horticulturist, fishmonger, butcher and baker. Each producer adds its own unique experience to the concept and together they ensure the best quality and the tastiest products. Landmarkt prefers sustainable over quality marks, they know their suppliers personally and pay them a fair price for their goods.

Jumbo is the runner-up retailer in the Netherlands. 9,91 billion revenue, 22% market share, over 700 stores and an online growth off 30%. Where supermarkets used to fight a tough battle with price as a main weapon, retailer Jumbo now shows up with other assets to entice consumers: service. In their formula Jumbo Food Market an army of chefs must serve hungry consumers’ needs with meals that can be partially or completely finished at home or, if desired, can be eaten on site in Jumbo’s Foodcafe. It is a concept that has not previously been seen in the Netherlands. The Jumbo Food Market especially wants to focus on craftsmanship, both in supply and in perception. An integral part of the Jumbo strategy: every day the best groceries.

Marqt is a different kind of marketplace; a chain of authentic food stores as an alternative to the traditional supermarket. Unique about Marqt is their focus on local products. Marqt uses local suppliers as much as possible. Marqt has a goal: to switch to a food chain that makes good, tasty and healthy food more accessible to everyone. With a number of new services, Marqt focuses on convenience and quality for the customer. The emphasis is on speed and convenience, in addition to a complete range of fresh and local groceries. Fish comes straight from the auction, bread is baked in the in-store bakery, fruits and vegetables come from local growers, meat by Dutch farmers, there are freshly prepared meals, farmhouse cheeses and a wide range of sustainable groceries. The more people opt for better food, the greater and more sustainable the effect. Marqt, choosing better food together.